Branding & Website Design for Coaches and Consultants
Position yourself as an authority and sign high-paying clients with ease through professional branding, messaging, and a high-converting website!
Stand out from the Competition
Make the right first impression
Sign more of the projects you really want
You are an established coach or consultant. You are a wealth of knowledge and a true expert in your field.
You have a clear and proven offer and framework, and amazing testimonials from satisfied clients.
You are confident about the results you help your clients achieve.
You’ve built your business almost exclusively on referrals – which is a great way to start, but now you are ready for the next level!
The problem is..
Your website doesn’t match your level of expertise, and you are not attracting the right clients
You’ve done so much to get visible – on social media, at events, on podcasts, and through networking. But when you send people to your website, they almost instantly click away.
You have a strong network that is constantly sending you potential clients, but your website is not reflecting the professionalism of your business as it is today.
Not having an online presence that showcases your experience, framework, and case studies can mean the difference between closing that 6 figure contract you are after – or not.
The number of DEI consultants, leadership coaches, and executive coaches has increased dramatically since 2020.
You need to set yourself apart and show your clients why you are different and why they need YOU.
All you need to position yourself as a leader in your industry and win the big contracts as a coach or consultant
Solid brand strategy and stunning brand visuals
A brand that makes you look polished and that appeals to corporate clients – and high-end individuals looking for your coaching services.
Clear Messaging and Conversion-optimized Website Copy
We refine your message and find the right words that will draw your ideal clients to you. I use the Storybrand method to create a website that flows easily and provides your visitors with all the information they need to say yes to your offers.
Professional WordPress Website (other platforms available upon request)
A professional-looking website that showcases your testimonials, case studies, framework, your story, logos of past clients, etc., and convinces the visitor to take the next step to work with you.
Personalized Training & Tutorials
All the training and step-by-step tutorials you need, so that you can feel confident to use and grow the website yourself (retainer packages available if you need my support)
I’m Mariela Cabezas, founder of Soul Business Design
Having worked in industry-leading companies before starting my business, I bring an understanding of the corporate world, and what B2B consultants and coaches need to be able to look professional, win big contracts, and grow their businesses.
As a woman of color, I love supporting other people of color to create successful businesses beyond their wildest dreams. Having experienced racism in the workplace, I love supporting DEI consultants, leadership consultants, and executive consultants to build a that is more equal to everyone.
Position yourself as THE authority in your field, while being highly compensated to do work that is aligned with your purpose.
My Holistic approach to Website Creation – aka The Framework
A step-by-step process to create a brand and website that will work FOR you, instead of being just another thing on your to-do list
1 - Foundational Brand Strategy
In 1 or 2 sessions, we work on the foundations of your brand (ideal client, vision, mission, tone of voice, brand personality, etc.). We make this as easy as possible for you: We record and transcribe our conversations, and create a brand strategy document (and a brand book/brand guidelines book), for you to use as a reference in the future.
2- Stunning Brand Visuals
Based on our brand strategy, we create your brand visuals – logo, favicon, color palette, font & image selection, etc., so that your brand makes you look as professional as you really are! You will receive a brand board that you can use for future reference.
3 - Messaging and Website Copy
We then work on your messaging and website copy, so that you have the right words that will draw your ideal client in, and ensure they want to work with you! My framework is based on the Storybrand method and includes all the sections and information you need (and no more) on your website, to position you as *the* only logical choice for your ideal client’s problem.
4 - High-converting WordPress website
We create an effective WordPress website, based on a solid customer journey, that integrates all the tech and systems you need for your business to grow.
Note: If you absolutely want your website on any other platform like Squarespace or Wix, let’s talk! I can make that happen for you.
5 - Personalized training
Depending on the package, I either personally train you on Zoom or create a customized video walk-through of your new website. Additionally, you have unlimited access to my collection of tutorials that teach you step-by-step how to use the website. You will feel empowered to manage your website yourself if you choose to (or you can book one of my retainer packages if you want me to take care of it)
6 - Post Project Support
I offer a 14/30/60 days quality assurance period (depending on the package) for you to test everything out and ask any questions you have. After that, you have the option to book one of my support & maintenance packages for me to look after your website.
And then your project is DONE! You will be ready to confidently share your brand and website with the world!
3 Levels of Support
My Packages
Premium+
Done For You
Perfect for you if you want me to handle the project from start to finish, provide strategic recommendations, and take care of all the little details along the way.
Includes:
Done-For-You Brand Strategy
Custom Brand Assets
Logo, Favicon, color palette, and font selection, including 2 rounds of revisions, so that you have a professional-looking brand that you can adapt yourself as you expand your business.
Done-For-You Website Copy
Custom WordPress Website
Strategically-designed 6-8 pages WordPress website to convert your website visitors into leads and clients and grow your business. All our websites are secure, fast, SEO-optimized, and mobile-responsive.
Blog/Podcast Page + up to 10 posts customized for you
Complete Lead Magnet (aka Freebie) Funnel Set-Up
Lead Magnet Design + Optin/Email Sequence Copy co-creation
Bonus Lead Magnet Strategy Session to help you create your lead magnet, your opt-in copy, and your email sequence, plus your lead magnet designed for you on Canva (if it’s a pdf) and your copy edited for you so that you will feel relieved and supported about having a lead magnet that people actually want to download!
Legal Pages
Personal website handover & training call on Zoom
I will personally train you and one team member on Zoom, record that conversation and give it to you, so that you can go back and watch it anytime.
Unlimited access to step-by-step client tutorial videos
Unlimited access to my collection of website tutorials in a client-only vault.
FREE Divi license key
No renewals needed – free forever! (Value: $80/year or $250/one-time fee)
30 Days Testing and Quality Assurance Period
60 Days Website Maintenance Plan
Nightly backups, plugin updates, & tech support, for you to feel relaxed that your website is being taken care for you while you learn how to use it.
Timeline: ~ 6-8 weeks
Premium
Done With You
Perfect for you if you’re ready to collaborate with an expert to co-create a streamlined, powerful, cohesive brand and website that drives your potential clients to work with you.
Includes:
Done-With-You Brand Strategy
Custom Brand Assets
Logo, Favicon, color palette, and font selection, including 1 round of revisions, so that you have a professional-looking brand that you can adapt yourself as you expand your business.
Done-With-You Website Copy
Custom WordPress Website
Blog/Podcast Page
Essential Lead Magnet (aka Freebie) Funnel Set-Up
Legal Pages
Customized walk-through video of your website
Unlimited access to step-by-step client tutorial videos
Unlimited access to my collection of website tutorials in a client-only vault.
FREE Divi license key
No renewals needed – free forever! (Value: $80/year or $250/one-time fee)
14 Days Testing and Quality Assurance Period
So that you can be confident that everything works properly, and have the time to ask any questions, which will be answered via video, email or chat.
30 Days Website Maintenance Plan
Nightly backups, plugin updates, & tech support, for you to feel relaxed that your website is being taken care for you while you learn how to use it.
Timeline: ~ 4-6 weeks
Starter
1-Page Website
Perfect for you if you’re ready to have a beautiful, high-converting one-page WordPress website (+ one contact page) that has all the elements to inform and convert your website visitors into clients.
Includes:
Guided Brand Strategy and Brand Visuals
We will co-create a light branding concept through my Website Preparation Workbook. I will help you come up with the perfect colors, font selection, and create a wordmark logo for your 1-page website.
Done-With-You Website Copy for 1 page
Detailed prompts on how to create your website copy through my Website Preparation Workbook, which is based on the Storybrand method and my own experience with clients. Then I help you edit the copy for your landing page.
WordPress Website set-up.
-Domain connected to your hosting account
-WordPress, plugins and theme installed
-Creation of one strong landing page and a contact form or book a call page.
Everything ready for you to plug-in your own copy and launch your website in your own timeline.
Blog/Podcast Page template
Instructions to add your opt-in for lead magnet
Legal Pages
Customized walk-through video of your website
Unlimited access to step-by-step client tutorial videos
Unlimited access to my collection of website tutorials in a client-only vault.
FREE Divi license key
No renewals needed – free forever! (Value: $80/year or $250/one-time fee)
7 Days Testing and Quality Assurance Period
So that you can be confident that everything works properly, and have the time to ask any questions, which will be answered via video, email or chat.
DIY Website Maintenance
Timeline: ~ 2-4 weeks
Psst👋🏽 : Need something else that is not on the list? I am happy to create a custom proposal for you.
Book a Free Consultation and let’s get the ball rolling!
Besides talking about your project, during this call I will also provide you with a least 3 quick wins you can implement on your website quickly to improve conversions!
3 Steps to Work with Me
01.
Book a Call
Book a consultation to talk about your brand & website project and to find out if we are a good fit
02.
Choose Your Package
You select the package that best fits your needs. Immediately after booking, you will get your homework and instructions on what your next steps are.
03.
We get to work
We get together on creating the most amazing, professional brand and website for your business
Some of my
Favorite Projects
High-Caliber Recruitment For Healthcare & Financial Services
DEI Consultant, Educator, Social Worker
Career Coach & HR Consultant
Interior Designer & Feng Shui Consultant
Career Coach for Nurse Practitioners
Life Coach
Urogynecologist specialized in bladder health
Coach for Moms
Therapist and Life Coach
What Clients are Saying
I’ve been sharing the website in a Feng Shui and Continuing Education group. Everyone there really likes it. Also, I’ve already gotten a big contract with a new architecture client!
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Before working with Mariela, I was very stressed and lost! I am not well versed in website design and troubleshooting issues. While working with Mariela, she was very patient, calm, professional and helped alleviate my concerns and fears. Always professional and immediate communication via email and messenger in a timely fashion. The final coaching business website is Fantastic! I couldn’t have asked for more! The tutorials she created are very easy to use and understand. I love the tutorials! If you need a website designer, I’d definitely recommend Mariela! Since launching the website, I’ve had 2 clients book/schedule an initial consult call with me and I’ve posted 2 blog posts as well! 😎
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My experience of working with Mariela was phenomenal in every way. With a rare combination of warmth and professionalism, she created a safe space for me to discuss hopes, dreams, and concerns for my website.
She took time to get to know my vision, even providing clarifying exercises at points where I was uncertain, so that my website could reflect my passions and draw the type of clients I enjoy working with. It was fascinating to watch Mariela take the bits and pieces of my ideas that were overwhelming to me and put them into a cohesive, beautiful website that I could be proud of!
With Mariela, communication and interactions were prompt, meaningful, and reassuring. I could not be happier with the end result! I put a profile on Psychology Today that connects to my website, and actually had to change my status to “not accepting clients” because I was getting more responses than I was ready to handle. Without exception, each person who contacted me pointed to being impacted by my website, for which Mariela deserves all the credit. She is a kind, amazing professional who truly cares about each person she works with. Her artistry for website design is beyond comparison!
WordPress and Divi: A Powerful combination!
I use mainly WordPress and the Divi theme because they provide a solid foundation to build an online business.
The NEW Divi (4.0 and beyond) is easier than ever to learn, provides a clean and modern look, and is compatible with many of the systems you need for your business (memberships, online courses, podcast, online shops, and much more)
You will have a website that you can build upon!
BONUS: When I create a website for you, you will get a FREE Divi license key – no renewals needed – free forever! => Value: $80/year or $250/one time fee
Download The Website Optimization Roadmap
7 steps to optimize your website and attract more of the right clients with ease!
You will discover:
- The key elements you need to power up your website so you book more of the right clients
- Examples from high converting websites for you to use as inspiration
- How to stay top of mind with clients who aren’t ready to work with you yet
Plus, get peace of mind knowing your website is optimized to guide your potential clients from first awareness to working with you.