High-converting websites for women entrepreneurs

Elevate your service-based business. Attract high-end leads, convert them with ease – and spend more time on the things you love.

Stand out from the Competition

Make a great first impression

Attract more of the clients you really want

Does this sound like you? If so, you’re in the right place.

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You’re an established business with proven offers but your website doesn’t reflect the business you are now –– so you spend too much time explaining to potential clients how you can help them.

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Your website has grown in all directions over the years, so the structure feels chaotic. Your prospects need to do a lot of clicking to find the information they need.

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You get inquiries, but they aren’t always from the right people. You want a clear and effective funnel that attracts the right clients and repels bad-fit ones.

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You’re an experienced entrepreneur who is passionate about helping her clients, and now you want to explore other fun business activities beyond 1:1, such as speaking, retreats, digital products, and podcasts – or take more time out for yourself.

An optimized website takes your prospects on a curated journey from the first time they notice you, to booking a call.

Get peace of mind that your website is working hard to fill your pipeline 24/7. Even when you’re focusing on other things (or asleep!)

Our holistic approach to website creation includes:

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Solid brand strategy and stunning brand visuals

A brand that makes you look polished and that appeals to high-end clients looking for your services.

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Clear messaging and conversion-optimized website copy

We refine your message and find the right words that will draw your ideal clients to you. We use the Storybrand method to create a website that flows easily and provides your visitors with all the information they need to say yes to your offers.

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Professional WordPress website

A professional-looking website that showcases your testimonials, case studies, framework, your story, logos of past clients, etc., and persuades the visitor to take the next step to work with you.

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Personalized training & tutorials

All the training and step-by-step tutorials you need, so that you can feel confident to use and grow your website (retainer packages available if you need our support)

Hey, I’m Mariela Cabezas!

Founder and CEO of Soul Business Design

I love creating websites that truly reflect the expertise, authority, and values of my clients.

Because when you have a funnel that attracts the right clients, you get your time back AND you can relax about lead generation.

And this means you have more time to explore new, exciting revenue streams, or simply have fun.

My mission is to support women service-based entrepreneurs to create solid business structures, so you can feel confident and in command of your business (and your life). My superpower is building funnels that support sustainable business growth.

I specialize in WordPress websites that are based on solid branding, compelling messaging, and a clear customer journey – and lead your client straight to booking a call or requesting a quote from you.

Clients’ results

3 new inquiries right after launch

My client Jason Acosta, a DEI consultant from Brooklyn, NY, had 3 new inquiries through the website, the same week we launched his website. He then went on to attract many new speaking opportunities and consulting gigs that more than quadrupled the return on his investment.

More inquiries than she could handle!

“I put a profile on Psychology Today that connects to my website, and actually had to change my status to “not accepting clients” because I was getting more responses than I was ready to handle. Without exception, each person who contacted me pointed to being impacted by my website, for which Mariela deserves all the credit.” – Charlene Richardson, Life Coach and Therapist.

A new big contract with an architecture client

Marcia Brake, Interior Designer, was able to land a big architecture client shortly after we redesigned her brand and website.

3 Levels of Support

Packages

VIP

Done For You

Perfect for you if:

You want me to handle the project from start to finish, provide strategic recommendations, and take care of all the little details along the way. You only need to show up for up to 4 calls, and my team and I will take care of the rest!

Includes:

Done For You Website copy, VIP brand assets, Custom WordPress website (incl. Blog, Legal Pages, etc.), lead magnet design + set-up, tools set-up (email marketing, scheduler), SEO in-depth strategy, personal training on Zoom after website launch for you and your team, and more.

Timeline: ~ 6-8 weeks

Investment: 

Starting at $15,750 (USD) – Payment plans available.

Premium

Done With You

Perfect for you if:

You’re ready to collaborate with an expert to co-create a streamlined, powerful, cohesive brand and website that drives your potential clients to work with you. We co-create your website strategy, branding and copy, using my step-by-step Website Preparation Workbook + you’ll have my expert eyes on every part of it.

Includes:

Done With You Website copy, Premium brand assets, Custom WordPress website (incl. Blog, Legal Pages, etc.), lead magnet set-up, SEO strategy, custom training video after website launch, and more.

Timeline: ~ 4-6 weeks

Investment: 

Starting at $9,750 (USD) – Payment plans available.

Essential

Template-based

Perfect for you if:

You’re ready to have the tech and design expertly set up for you so that you can launch your brand-consistent website on your own timeline.

Includes:

DIY copy and branding guide, 3 tried and true templates to choose from, one of them installed on your domain, all the tech set-up for you, and access to our extensive library of tutorials for you to grow your website.

Timeline: ~ 2-4 weeks

Investment: 

Starting at $3,750 (USD) – Payment plans available.

Book a free discovery call and let’s get the ball rolling!

Testimonials

Mariela created an eye-catching website that reflects my unique selling proposition. Prior to working with her, I didn’t have a strong online presence. I now have a well laid out, easy to navigate and professional website that showcases my services. Mariela helped me with my brand messaging, including colour, font and designing my logo – a complete package. She has several design specialists that she brings into the project as needed.

Her easy-to-use training tutorials made it easy for me to complete my part in the development. She went above and beyond to accommodate my needs and requests.

I am super happy with the outcome and the look of the website. I am also grateful that she offers a continued service that provides monthly updates and upgrades. A full and supportive ongoing service.

Lori Stanley, Nonprofit Consultant 

Mariela was very professional and clear as we worked together to establish the website for my therapy practice. She asked many detailed questions to help her understand my needs and hopes for my business, and she provided great value for my investment in my website.

Andrew Gladstone, Therapist 

I absolutely LOVE the website you created for me, Mariela. I no longer have to worry about my website anymore and can fully focus on my clients and my offers 💜.

Akshaya Chinapa Reddy, Life Coach 

My experience of working with Mariela was phenomenal in every way. With a rare combination of warmth and professionalism, she created a safe space for me to discuss hopes, dreams, and concerns for my website.

She took time to get to know my vision, even providing clarifying exercises at points where I was uncertain, so that my website could reflect my passions and draw the type of clients I enjoy working with. It was fascinating to watch Mariela take the bits and pieces of my ideas that were overwhelming to me and put them into a cohesive, beautiful website that I could be proud of!

With Mariela, communication and interactions were prompt, meaningful, and reassuring. I could not be happier with the end result! I put a profile on Psychology Today that connects to my website, and actually had to change my status to “not accepting clients” because I was getting more responses than I was ready to handle. Without exception, each person who contacted me pointed to being impacted by my website, for which Mariela deserves all the credit. She is a kind, amazing professional who truly cares about each person she works with. Her artistry for website design is beyond comparison!

Charlene Richardson, Counselor and Life Coach 

This is for you if:

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You’ve been doing this work for at least 3 years and have a clear methodology, offer, and testimonials from clients.

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You are a coach, consultant, or service provider who delivers high-end services to individuals (examples: leadership coaches, career coaches, life and performance coaches, health coaches, interior designers, naturopathic doctors), OR a consultant who works B2B with other small to medium-sized businesses (examples are DEI consultants, strategic consultants, marketing consultants, HR consultants)

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You have proven offers you have tested and/or sold.

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You can commit to working closely with me on this project 4-8 weeks (depending on the package), and are able to show up to strategy calls and design reviews during this period.

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You can provide feedback in a timely manner, so we can get your website done!
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You are coachable and can take advice from an expert. 

This is not for you if:

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You are a brand new coach, consultant, or service provider and you are still trying to find clarity around your offers and your ideal client.

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You are traveling all the time or too busy with work and are not able to commit to giving feedback or attending strategy or design review meetings for the duration of the project.

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You have the need to micro-manage all your projects and can’t take directions from a creative team.

You know that every moment you wait is costing you…

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Not looking professional online – all the work you are doing to get visible (networking, social media, podcast interviews) isn’t yielding results because when people land on your website, they almost instantly click away.

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Your time, your sanity and even your money – investing in the wrong things in your business, or even trying to DIY for months or years!

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Wasting resources you could be spending on growing your business.
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Missing out on the opportunity of helping more clients and changing more lives through your awesome work.

And you are ready to…

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Being found on Google for THE RIGHT keywords! Which means that the rights clients will come TO YOU, instead of you chasing them all the time!

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Reach the next income level in your business by raising your prices, and working with fewer clients, while still making more money.

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Reach the next income level in your business by raising your prices, and working with fewer clients, while still making more money.

3 steps to work with me

01.

Book a Call

Schedule a complimentary, zero obligation consultation.

02.

Choose one of the packages

Choose your package and lock in your spot on our development calendar.

03.

We work together

Launch your beautiful new website that acts as a hub for your business, attract high-end clients, demonstrate your authority, and streamline your lead generation!

Download The Website Optimization Roadmap

7 steps to optimize your website and attract more of the right clients with ease!

You will discover:

  • The key elements you need to power up your website so you book more of the right clients
  • Examples from high converting websites for you to use as inspiration
  • How to stay top of mind with clients who aren’t ready to work with you yet

Plus, get peace of mind knowing your website is optimized to guide your potential clients from first awareness to working with you.

Ready for the next level of your business?

Transform your website into your most effective lead generation and marketing tool. Book a call to discover what this looks like for you.