About Me

Hey, I’m Mariela Cabezas!

Founder and CEO of Soul Business Design

I left my job as a Project Manager in the aerospace industry to start my own business full-time in 2020, after setting that goal 3 years earlier. Not knowing that a pandemic was about to hit, I ventured into this business with grit and decisiveness, with the goal to make it happen no matter what.

So off I went to get my first clients, establish my own processes, and much more. And let me tell you, it was not easy at the beginning!

I got to work, testing different strategies, not sure what would work

For me, this looked like:


Building a referral network

Posting on social media (and finding out which one is the right one for me!)
Updating my website (many times!) to reflect my growing business
Should I take on ads?! (Hint: No, a least if you are working 1:1 with people right now)

And after a little trial and error, I finally figured out what works!

I started getting inquiries, and I booked out my schedule 3-4 months in advance.

Over the last 3 years, I’ve worked with over 40 clients who have gone on to grow their businesses. Because once your messaging, branding, and website look and feel as professional as you are, you attract the right clients.

I know exactly what challenges you’re facing because I’ve been where you are – and so have the 40+ women I’ve worked with in the last 3 years.

I can help you:


Understand which marketing strategy is going to bring real results, so you don’t end up wasting a lot of time (and money) on things that don’t work.


Communicate the real value of what you do in order to bring in the clients you truly want to work with.


Present yourself (and your offer) in a professional way that is still true to who you are, and express it through words and visuals that draw attention (the right kind!) – (P.S.: Yes, I’m wearing torn jeans and a red vegan leather jacket in this photo, and I’m still professional 😉 You don’t have to hide who you are in your branding).

Want to know a little more about me?

I am passionate about helping women entrepreneurs succeed. I believe that everyone should be able to create as much abundance – of time, money, freedom, and joy – to be able to support the life of their dreams, especially women.

And as a Latina and a woman of color, I’m especially invested in helping other women of color achieve business success.

My Values


My own but also my parents, who are one of my biggest motivations in life. I want to take care of them in every possible way, to say thank you for all the years of sacrifices, and because I believe that they are the reason  I am who I am today. I also want to be an example for my little nieces that women can have successful businesses, without experiencing burnout and overwhelm.


When the weather allows it, I love to work from what I call my “outdoor office” – my little patio and garden where we grow all kinds of veggies in raised beds built by my husband himself. Yes, working from a beach on Bali is not everyone’s dream. THIS is mine. Working from anywhere and making my own schedule just rocks!


Should I say more? A day without laughter is for me truly a day not well lived.

What makes me different

International background

I’m based in Hamburg, Germany but originally from Ecuador. I have worked and lived in international environments throughout my life, and am able to navigate cultural differences with ease.

I can create your website in 3 different languages: English, German and Spanish. I am proficient in all 3 languages and understand the nuances of all of them. (I hope it doesn’t sound braggy, it’s just to let you know I can help you in other languages, too 😁)

Experience in the business world

I have worked for 4 of the biggest companies in Germany in different positions, from Purchasing to Supply Chain, to Product Development, to Project Management. Not only do I know how the corporate world works (which in many cases helps me understand your business better), but I also use my experience, especially in Project Management, to bring professionalism and structure to your website project.

I give back

Not only do I love supporting women-led businesses, but I also have a heart for Latinx-led businesses and businesses led by people of color. I commit to at least 2 pro bono projects every year, helping women in need of a little support to get back on their feet again. For example, this website for a voice artist and news anchor from Sri Lanka.


If you need your website to be a branded and visually attractive version of your services and offerings online, I recommend reaching out to Mariela. She has a clear intake process, she listens, makes sound recommendations and can help you prioritize and focus on what’s needed to get your website up and running.

Garland Fuller, Career Strategist & Coach 

Before working with Mariela, I was very stressed and lost! I am not well versed in website design and troubleshooting issues. While working with Mariela, she was very patient, calm, professional and helped alleviate my concerns and fears. Always professional and immediate communication via email and messenger in a timely fashion. The final coaching business website is Fantastic! I couldn’t have asked for more! The tutorials she created are very easy to use and understand. I love the tutorials! If you need a website designer, I’d definitely recommend Mariela! Since launching the website, I’ve had 2 clients book/schedule an initial consult call with me and I’ve posted 2 blog posts as well! 😎

Natalie Merino, Career Coach for Nurse Practitioners 

I’ve been sharing the website in a Feng Shui and Continuing Education group. Everyone there really likes it. Also, I’ve already gotten a big contract with a new architecture client!

Marcia Brake Interior Architect & Designer | Feng Shui Consultant 

Our holistic approach to website creation includes:

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Solid brand strategy and stunning brand visuals

A brand that makes you look polished and that appeals to high-end clients looking for your services.


Clear messaging and conversion-optimized website copy

We refine your message and find the right words that will draw your ideal clients to you. We use the Storybrand method to create a website that flows easily and provides your visitors with all the information they need to say yes to your offers.

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Professional WordPress website

A professional-looking website that showcases your testimonials, case studies, framework, your story, logos of past clients, etc., and persuades the visitor to take the next step to work with you.

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Personalized training & tutorials

All the training and step-by-step tutorials you need, so that you can feel confident to use and grow your website (retainer packages available if you need our support)

3 steps to work with me


Book a Call

Schedule a complimentary, zero obligation consultation.


Choose one of the packages

Choose your package and lock in your spot on our development calendar.


We work together

Launch your beautiful new website that acts as a hub for your business, attract high-end clients, demonstrate your authority, and streamline your lead generation!

Ready for the next level of your business?

Transform your website into your most effective lead generation and marketing tool. Book a call to discover what this looks like for you.